Carlos Cortesi Productions

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3 Books For Every MARKETER

#1. DOT COM SECRETS by Russell Brunson

Probably one of the greatest internet marketing guides out there. Russell runs a MASSIVE online business called ClickFunnels and distils his knowledge into fundament concepts (and stick figure drawings) for easy understanding.

What I love most about this book is its clarity and applicability. Clarity because he teaches fundamental marketing concepts that transcend trends and technology, and applicability due to the dozens of action items you can immediately apply to your business.

Do yourself a favor and pick this one up!

#2. BUILT TO SELL by John Warrillow

This unique book reads like a novel, which makes it a very engaging read! The main character Alex is trying to sell his Marketing Agency but doesn't know how. With the help of a mentor Alex slowly starts restructuring his company into a sellable business and you get to join him as he does it.

This is a great book into understanding the importance of systems, predictability, and marketing a specialized company in a way to make it more of a machine rather than a lose group of people. For those with an entrepreneurial spirit, this one is for you!

#3. HOW TO WIN FRIENDS & INFLUENCE PEOPLE by Dale Carnegie

Arguably the most influential and timeless business book of all it. This one is specially useful for more introverted personalities (like me). It shows how to deal with the nuances and irrationalities of human beings and bringing out the best of everyone.

Few realize the important of interpersonal skills in the professional settings and how it can be equally (and sometimes much more) crucial than technical skills.

That's it guys, hope this list helps you out and have a great weekend!